Fractional product marketing that turns your story into revenue‑ready GTM in 90 days
Senior product marketer for mission‑driven startups.
Fractional, contract, or short retainer.
Your product is powerful, but the story is trapped in the founder’s head, scattered across Notion docs, or lost in cross‑functional translation.
That leads to value leaking out all over the place! Marketing creates content no one uses. Sales improvises. Product speaks a different language entirely. Customer success is left fulfilling un-fulfillable promises. Strategy conversations spiral.
Sounds to me like you need a narrative witch — someone who can hear the electric story signals inside the day-to-day noise and turn it into stories your team can actually tell.
I find the stories that sell, and I equip your people to tell them with confidence, consistency, and conviction.
“Bree is not just a visionary; she is also a meticulous executor.”
Harsha Chadhaury, Senior Software Engineer
Tailor-Made for the Bold
The work isn’t generic! Your story can’t be either.
I’m Bree. A product marketer, long‑form content strategist, and cross‑functional translator with a decade of experience helping mission‑driven companies & creators articulate their value in a way humans actually understand.
I’m not a typical consultant. I’m a narrative witch slinging Tarot cards to get the creativity flowing and putting my startup experience + MBA to good use with good folks like you who are building good things.
I see patterns, but I also get your team to open up and spill the beans on their insights, ideas, and instincts. (If you’ve ever had a brainstorming session and felt like the sticky notes were giving lackluster vibes… you know what I’m talking about!)
I also LOVE sitting with a founder to capture their electric, visionary energy into language that both sells *out there* AND informs roadmaps *in here*.
I work with teams in wellness, sustainability, education, publishing, creator economy, and media — companies building things that matter, but struggling to communicate their impact.
You might be:
→ A founder‑led startup where the story still lives in your head
→ A team preparing for a major partnership and needing a narrative that lands
→ A company with great marketing content that sales never touches
→ A leadership team where product, marketing, and sales are telling three different versions of the truth
→ A brand with deep expertise but no cohesive voice
→ A mission‑driven org whose innovation is powerful but hard to explain
If your people are talented but constantly chasing alignment, if you can feel that the story that would win is stuck in silos, then it’s time for a little magic.
How I Work for You
So, how does this magic begin? As all magic should: I start with listening — and listening WELL.
First, I gather the raw material.
I interview your leaders, your team, your customers. I listen for the patterns, the language, the emotional hooks, the proof points hiding in plain sight. I dig through your decks, content, and assets. I surface the stories that are powerful.
Then I craft the narrative that aligns everyone.
I synthesize everything into the core stories that sell — the founder moments, customer wins, product truths, and strategic insights that become your north star.
This is the narrative your team can finally rally around.
I equip your team with tools they’ll actually use.
Battlecards. Scripts. Decks. One‑pagers. Messaging guides. Talking points. The assets that make the next call easier — and the next deal more likely.
Along the way, I breathe life into the strategy docs collecting dust since the offsite, turning them into living tools your team can use every day.
The spellbinding result:
A company aligned around a story that resonates, converts, informs, and scales.
The Gong Call I Should’ve Stolen
For five years, I was the right‑hand storyteller for a founder‑CEO. That meant stepping into high‑stakes rooms (investor pitches, multi‑million‑dollar deals, board updates) and translating complexity into resonance in real time.
Once, a well‑known investor wanted a product demo. My thing. But a few minutes in, he said, “I’m already sold – but I have questions.” He started probing hard. I could tell he wasn’t trying to be difficult. He was just genuinely trying to understand the impact on K12 classroom educators beneath all the features.
For the next thirty minutes, I did what I always do: I listened for the signal inside his questions. I reframed concerns into opportunities. I connected dots across product, roadmap, and customer value. I told the story and spoke to him in a way that made sure he felt both heard and in-collaboration with us.
After the call, he emailed the CEO — not just about the investment opportunity, but about his positive impression and understanding of what we were trying to do. The story stuck with him.
The team downloaded the Gong recording and passed it around. Someone called it a “masterclass” which was the best compliment ever. But all I was really doing was listening, and responding with a story that lands and informs.
Moments like that are magic.
Magic has a few key ingredients: preparation + instinct + deep product fluency + narrative alignment. These alchemize to leave a genuine impression on your stakeholders, and can ensure your roadmap is unshakeable in its goals.
That’s the work I bring to every company I partner with.
The Magic Maker Menu
Story-Led Sales Enablement
The thinking that shapes everything else
“How to Talk About Us” Guide
Internal doc that aligns everyone — sales, partnerships, customer success — on voice, story, and proof points.
Sales Narrative & Scripts
The core stories, talking points, and scripts your sales team will actually use. Informed by customer language and product truth.
Founder Story Extraction
I interview you, find the stories you’re blind to, and package them as core brand pillars.
Content-to-Sales Translation
Audit your existing marketing content and turn it into assets your revenue team can use.
Customer Discovery Research
Original interviews + synthesis. What your customers actually think and say — not what surveys claim.
Operations & Strategy
Position your business in the world
Positioning & Messaging Doc
Deep research + the strategic narrative that becomes your north star.
Strategic Roadmap
Things are scaling fast – but you still need to lead with vision. I help you map out the value proposition you’re building for 6, 12, and 18 months from now.
Partnership Pitch Deck
Story-led deck for strategic partnerships that makes them say yes.
Executive One-Pagers
The single page that moves decision-makers.
Investor Narrative
Your fundraising story — clear, compelling, fundable.
Flagship Assets
Evergreen artefacts of your expertise
Content Strategy
Roadmap for educational content (video, podcast, long-form) tied to business goals.
Content Development
I can make webinars, eBooks, cornerstone blog posts, and white papers to establish your authority and build trust.
Flagship Content Creation
The big piece that establishes authority — guide, report, video series.
Launch Strategy & Assets
GTM plan + the content to execute it.
Content Refinement
Your AI drafts transformed into something human and resonant.
Special Package for Founders
Turn your story into core content pillars and seamless copywriting
Founders Package
If you’re building something solo or with a small team, I also offer a fractional marketing consulting package:
- Founder Story Extraction — I’ll find your core stories and package them as brand pillars for content marketing, talks, sales, and networking.
- Offer Strategy + Design — Crystallize your offers, pricing, and positioning in a way that’s strong enough to go to market and flexible enough to respond to feedback.
- Brand Messaging Guide — Your voice and story, documented and ready to evolve with your brand.
- Website Copy — Homepage, about, and services pages written to your ideal customer.
Price: $8,500
“She has impressed me in a manner that few people I have worked with in my career. Bree is wise beyond her years, is a smart go-getter, focuses on what is most important while being realistic about what can be accomplished.”
Mike Benzian, serial entrepreneur and CPO
About Your Newest Strategist
My background is in strategic positioning, go-to-market strategy, and long-form content.
I’ve managed content licensing for organizations like TED Talks, PBS, and indie YouTube creators, translating complex educational value into positioning that actually converted.
I became Head of Product at 28, built product portfolios from scratch, and led teams through $13m+ in partnerships and led the product vision that saw a startup through to a $40m private equity acquisition.
I designed an information architecture system for a 2-million video catalog spanning 300+ media brands and turned it into an API product for edtech companies, LMS systems, and textbook publishers, and designed a learning journey product sold to an edtech unicorn for $8 million when they were dealing with user churn and needed a way to help students catch up on coursework.
I’ve written business-branded ebooks, white papers, sales enablement materials, pitch decks, and GTM strategies.
I’ve navigated 5 career changes across 3 countries. I’m currently earning my MBA at Michigan Ross while building The Work Witch and serving as President of FEW Japan.
You bring the project.
I’ll bring strategy, startup exec experience, product marketing chops, and a whole lot of magic.
LET’S MAKE SOME MAGIC
Ready to work together?
I’m the witch to call when:
- the narrative is missing
- the founder is brilliant but scaling is chaotic
- the team is talented but misaligned
- the story is powerful but trapped
- the product is great but misunderstood
- the sales team is improvising
- the marketing team is guessing
Let’s get your team in an entirely new alignment!